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The purpose of the
Canadian$Business Marketing eZine
is to provide entrepreneurs with the necessary
marketing tools, tips and information to be
successful in their business endeavours.
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In This Issue:
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What
Every Entrepreneur Should Know...
About How To Promote Their Small Business
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Top Sponsor Ad |
"We're Gonna Rip!" an ezine for
women with attitude.
Articles, links, laughs, stuff and a
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Editor's
Corner |
A warm welcome to all our new eZine subscribers and
a friendly hello to our regulars!
As promised, here is your free issue filled with
useful information to help you succeed. Let us know
what you think.It's been a stretch since
I was able to send out an issue. I've been busy doing some spring
cleaning of my various websites, including the website for Canadian$Business
Marketing Ezine. I hope you like the new look. Spring does
that to me. It motivates me to renew, to change, to try new
things.
Sometimes I try doing too many
things at once, wear too many hats, that I seem to never have
enough hours in a day, and that eventually my business suffers.
When I read this week's article, "Why Are You Doing
Everything Yourself?"
submitted by Alexandria K. Brown, 'The E-zine Queen', I
said to myself, "Hey she's talking about me!"
After having read her article, I am already making some changes
in my daily planning and overall business vision. I hope you find
it as useful as I did.
Enjoy!
Lastly, be sure to support your fellow subscribers by
reviewing the offers and opportunities in this
week's issue. They may be offering the services
that you need to succeed in your own business.
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Canadian,
ay? |
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Canadian Internet Retailing Report
Electronic Commerce for Canadian Retailers
Internet Advertising Bureau of Canada
Canadian
Institute of Marketing
GDSourcing
- Research & Retrieval
Canadian Traffic Generators:
The Link Express-Canadian
Startpage Exchange
Finally an exchange program dedicated to Canadian websites.
Canadian Directories and
Search Engines:
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Feature
Article |
Why Are You Doing Everything
Yourself?
by Alexandria K. Brown, 'The E-zine Queen'
When I coach my entrepreneur clients, one problem I often see is
that they're not taking enough time to market and grow their
business.
It's not that they don't understand the value of those efforts, or
they don't want to make the time. It's that they're simply trying to
do too much by themselves. They're so busy running their business
that they're not working ON their business.
Are You Spending All Your Time on the Little Stuff?
Owning your own business requires wearing a lot of hats. But it
seems that when many people leave their jobs to 'go solo,' they
think they must work completely solo as well. They insist on doing
everything themselves -- even tasks they know darn well they're not
good at.
They try in vain to design their own Web sites and brochures,
write their own sales copy, process their own orders, manage
their own mailing list, personally respond to every customer call
and e-mail, ship their own products, and more. Pretty soon they're
running around like that proverbial headless chicken.
What eventually happens is their love for their work -- the
reason they started their own business in the first place --
drowns in a flood of administrative trivia. Suddenly one morning
they wake up feeling burnt out and without that positive, creative
energy they used to have.
When this happened to me a few years ago, I was lucky to learn
about virtual assistants (VAs). VAs are freelancers who take care of
all that 'busy work' for entrepreneurs like us. Because VAs are
independent themselves, they work on an as-needed basis from their
own homes or offices, saving you the cost and hassle of hiring a
regular office assistant.
I now have two VAs -- Liz, who lives in Boston, and June, who
lives in Georgia. And I can't live without them!
What Could YOU Delegate to a VA?
During next week, keep a log of all your activities. Then sit
down and review it. Decide which activities are truly ones that only
you can do and which you can delegate.
For example, here are some of the tasks I delegate to my VAs:
* Responding to customer e-mails and phone calls re. downloading my
e-book.
* Scheduling business and personal appointments and interviews.
* Bookkeeping: invoicing customers, receiving and paying bills,
reconciling bank statements, tracking expenses and tax records,
working with my accountant. (This was my favorite to delegate -- I
despise this stuff!)
* Internet research and fact checking
* Planning my travel for speaking engagements and seminars
* Maintaining my e-zine and customer mailing lists
* Managing my e-zine ad sales
* Handling registrations for my teleclasses/workshops
* Maintaining my Web site (copy edits, additions)
* Creating sales reports
* Shipping customer orders
* Submitting my articles to other publishers and article sites
* Placing ads in publications and at Web sites.
* Formatting e-books and creating PDF files
* Designing PowerPoint presentations
And I don't stop there. Liz and June have also been happy to help me
with personal stuff like researching vacations, purchasing client
gifts, and reminding me of birthdays and other important dates.
Thanks to these two amazing gals, I save my time and energy only for
my 'genius work.'
Worried You Don't Have the Budget?
The good news is you're not hiring your VA full time. A VA only
charges you for the hours she actually works. Although VA rates may
be more than you'd pay an administrative employee (usually $30-50
per hour), you don't have the added expenses of employee benefits,
office space, and equipment. You're also getting someone who has
years of experience, who loves what she does, who already has her
own desk, chair, computer, software, fax, phone, stapler, and pens,
and who's ready to leap in and start work as soon as you are.
Keep in mind that having a VA will IMMENSELY free up your time to
focus on the stuff that matters: marketing and growing your
business, developing bold new product ideas and income streams, and
servicing your larger clients. You'll think much bigger and will
have much more creative energy.
Look for a VA That Matches Your Needs
If you're looking for a long-term partner who is committed to
helping you succeed (and I was), look for someone who's graduated
from a VA training program such as AssistU (www.AssistU.com).
That's where I found both Liz and June, and I highly recommend it.
Another resource is the International Virtual Assistants
Association. (www.ivaa.org)
Don't wait until it's too late! Most of my clients put off hiring a
VA until they 'hit the wall.' Things like overdue bills, a messy
office, late projects, and unreturned phone calls add up until their
business almost collapses.
Take action NOW and at least learn more about getting some help. It
will be a big relief, I promise!
(c) 2003 Alexandria K. Brown
ABOUT THE AUTHOR
--------------------------------------------------------
Marketing writer and consultant
Alexandria K. Brown, 'The E-zine Queen,' is author of the
award-winning manual, 'Boost Business With Your Own E-zine.' To
learn more about this step-by-step Guide, and to sign up for FREE
biweekly how-to
articles, visit http://www.boostbizezine.com/
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Web
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Thoughts to Ponder |
It is better to know some of the
questions than all of the answers.
--James Thurber |
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Promotional
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Just For Laughs |
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If Only Life
Could Be Like a Computer
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If
you messed up your life, you could press "Ctrl, Alt,
Delete" and start all over!
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To
get your daily exercise, just click on "run"!
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If
you needed a break from life, click on suspend.
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Hit
"any key" to continue life when ready.
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To
get even with the neighbors, turn up the sound blaster.
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To
add/remove someone in your life, click settings and control
panel.
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To
improve your appearance, just adjust the display settings.
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If
life gets too noisy, turn off the speakers.
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When
you lose your car keys, click on find.
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"Help"
with the chores is just a click away.
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Auto
insurance wouldn't be necessary.
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You
would use your diskette to recover from a crash.
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And,
we could click on "SEND NOW" and a Pizza would be on
it's way to YOU.
Contributed by
Jackie
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Feedback |
Your opinions and comments about this ezine are
always welcome. Did you learn something new in this
issue? Is there a topic you would like to see
covered? Do you see any improvements to be made?
Sections dropped, others added? We want to know!!
Send them here:
editor@canadianbusinessmarketingezine.net |
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Administrative
Booth |
To advertise in this ezine:
http://www.canadianbusinessmarketingezine.net/advertising.html
Disclaimer: The Canadian$Business Marketing eZine
does not endorse and is not responsible for
advertisements submitted by subscribers.
We recommend placing only ads for programs
or products that you personally know and trust.
To submit your articles:
articles@canadianbusinessmarketingezine.net
To browse our ezine archives:
http://www.canadianbusinessmarketingezine.net/archives.html
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Thank you for reading this issue of the
Canadian$Business Marketing eZine.
If you found it useful, why not send it to
three of your closest friends? Don't have friends?
How about your clients or business associates?
Recommend it by clicking here:
http://www.recommend-it.com/l.z.e?s=877012
If you have any questions or comments, please
feel free
to contact me.
Until next time, have a successful week!
Warmest regards,
Marisa Ramondo - Editor & Publisher
editor@canadianbusinessmarketingezine.net
http://www.canadianbusinessmarketingezine.net |
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