| March 6,2003 |
Subscribers: 109 |
Volume 2 Issue 21 |
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The purpose of the
Canadian$Business Marketing eZine
is to provide entrepreneurs with the necessary
marketing tools, tips and information to be
successful in their business endeavours.
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"Why build JUST a Web site...
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A warm welcome to all our new eZine subscribers and
a friendly hello to our regulars!
As promised, here is your free issue filled with
useful information to help you succeed. Let us know
what you think.
Is your website making you money? If not, do you know why?
Jim Edwards, in this week's feature article, gives us a rundown of
important elements your website should have in order for it to be
successful in bringing in revenue.
Try these tips and who knows, it may
finally generate the desired saleS you were looking for.
Lastly, be sure to support your fellow subscribers by
reviewing the offers and opportunities in this
week's issue. They may be offering the services
that you need to succeed in your own business.
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Canadian internet
shopping is on the rise
An estimated
2.2 million households spent almost $2 billion shopping on the
Internet in 2001, according to the electronic commerce component
of the Household Internet Use Survey (HIUS). These households
placed 13.4 million orders over the Internet from various
locations...
more from Statistics Canada...
Useful Canadian Links:
The Link Express-Canadian
Startpage Exchange
Finally an exchange program dedicated to Canadian websites.
Canadian Internet Retailing Report
Overview of Canadian retail and
the Internet, including
lessons learned
Electronic Commerce for Canadian Retailers
Designed for retailers interested in
electronic commerce.
Internet Advertising Bureau of Canada
IAB Canada is a not-for-profit
association representing its membership composed of
publishers, advertisers, advertising agencies and service
associates in the Canadian interactive marketing industry.
http://www.iabcanada.com
Canadian
Institute of Marketing
The Canadian Institute of Marketing
is the organization of and for marketing professionals in Canada.
http://www.cinstmarketing.ca/
GDSourcing
- Research & Retrieval
Your Reference Point for Free Canadian Statistics on the Internet!
http://www.gdsourcing.ca/
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Creating Websites that actually make money!
- by Jim Edwards
Not a week goes by that half a dozen people don't ask me
what separates a great, money-making website from a bad one.
In response, I surveyed of a number of different websites,
large and small, to find what they share in common to make
them so successful.
With few exceptions, every extraordinarily great website
contained the following elements.
~ Testimonials
Every great website has testimonials from satisfied
customers. These testimonials help set the potential
customer's mind at ease that the products or services sold
online will perform as promised.
Truly great testimonials not only endorse the product, but
clearly state how the product increased sales, saved money,
or benefited previous buyers in very specific and tangible
ways.
Testimonials should present real benefits others can readily
identify with, understand and, more importantly, want those
same results for themselves!
~ Headlines
Headlines capture visitors' attention and get them involved
in the website.
How do you read the newspaper?
If you read like most people the headlines first catch your
attention and determine whether you'll actually read a
story.
Similarly headlines on a website determine whether visitors
get involved in the information or surf away never to
return.
My own experience has shown that the proper headlines can
easily and quickly double, triple, or even quadruple a
website's sales almost overnight.
~ Bullets
Bullets communicate various and subtle bits of information
about a product or service without making readers plow
through paragraphs of information to get to the meat of a
website's offering.
Bullets arouse interest, build excitement and convey a lot
of information very quickly to time-starved web surfers.
~ Bonuses
Every great website offers bonuses to people who buy, apply
or fill out a form.
Nothing induces someone to do business with you online like
offering them something extra for taking the action you
want.
Offering a bonus report, tape, extended membership, extra
quantities of product at a deep discount, coupons, or just
about anything makes people more willing to go ahead with
the purchase decision.
~ Guarantees
Everyone takes a risk whenever they buy anything from
anyone.
The risk centers on whether or not the product or service
will perform as promised. In a retail store most people feel
pretty confident the store will still exist if they need to
make a return or exchange in a few days.
On the web, however, that risk in making a purchase seems
much higher than in the 'offline' world.
Every great website makes a point of specifically telling
customers about their return policy and truly exceptional
sites offer 100%, no-questions-asked, money-back guarantees.
People rarely take advantage of such guarantees and I have
personally seen a website's sales increase by 45% just by
extending the guarantee period an additional 30 days.
~ Phone numbers
Every great website has a phone number with a real live
human being on the other end who can answer questions and
provide product support.
So there you have it!
With few exceptions this represents the formula for creating
or identifying a truly great website.
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Jim Edwards, author of numerous best-selling ebooks, earns
thousands in affiliate commissions every month! Jim has
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New Release:
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charged, 100% up to date for 2003 CD-ROM version of:
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A good plan executed right now is
far better than a perfect plan executed next week.
~~~~
George S. Patton |
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"Get 1000's To Build YOUR Mailing
List"
Ask anyone who is successful online and they'll tell you the very
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Building your own opt-in mailing list is
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An 80 year old man was having an
annual physical. As the doctor was listening to his heart with the
stethoscope, he began muttering, "Oh, oh!"
The old man asked the doctor what the problem was.
"Well," said the doc, "you have a serious heart murmur. Do you
smoke?"
"No," replied the man.
"Do you drink in excess?
"No," replied the man.
"Do you have a sex life?"
"Yes, of course I do!" exclaimed the man.
"Well," explained the doc, "I'm afraid with this heart murmur,
you'll have to give up half of your sex life."
The perplexed, old man asked, "Which half? The looking or the
thinking?" |
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Your opinions and comments about this ezine are
always welcome. Did you learn something new in this
issue? Is there a topic you would like to see
covered? Do you see any improvements to be made?
Sections dropped, others added? We want to know!!
Send them here:
editor@canadianbusinessmarketingezine.net |
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To advertise in this ezine:
http://www.canadianbusinessmarketingezine.net/advertising.html
Disclaimer: The Canadian$Business Marketing eZine
does not endorse and is not responsible for
advertisements submitted by subscribers.
We recommend placing only ads for programs
or products that you personally know and trust.
To submit your articles:
articles@canadianbusinessmarketingezine.net
To browse our ezine archives:
http://www.canadianbusinessmarketingezine.net/archives.html
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Thank you for reading this issue of the
Canadian$Business Marketing eZine.
If you found it useful, why not send it to
three of your closest friends? Don't have friends?
How about your clients or business associates?
Recommend it by clicking here:
http://www.recommend-it.com/l.z.e?s=877012
If you have any questions or comments, please
feel free
to contact me.
Until next time, have a successful week!
Warmest regards,
Marisa Ramondo - Editor & Publisher
editor@canadianbusinessmarketingezine.net
http://www.canadianbusinessmarketingezine.net |