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The purpose of the
Canadian$Business Marketing eZine
is to provide entrepreneurs with the necessary
marketing tools, tips and information to be
successful in their business endeavours.
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Editor's
Corner |
A warm welcome to all our new eZine subscribers and
a friendly hello to our regulars!
As promised, here is your free issue filled with
useful information to help you succeed. Let us know
what you think.
Summer is finally here and looks
like it's going to stick around for a while in beautiful
Montreal, Canada. I finally did some sailing, for the first time
this season and just loved it. No phones, email, internet. Just
the sound of the waves splashing against the bow and the
occasional power boat trying to get from point A to point B in
such a hurry. grrr!
It's so nice to sometimes escape the madness, collect your
thoughts, recharge your batteries and just goof off! You come
back renewed, refreshed and ready to continue for a little while
longer.
I have to be honest, watching the blue skies and puffy clouds
from my home office window makes me want to leave everything,
clutter and all, and just be outside, enjoy the fresh air
and the little summer that we do have. No one said owning your
own business would be easy. It takes discipline and certain
amount of determination. So here I am bringing you this week's
ezine issue as promised.
Enjoy!
I received a nice email not too
long ago from Charlie Cook asking if he could submit an article
in our ezine, titled, Play
by the Marketing Rules.
After reviewing it, I found it to be quite pertinent and that you
can all benefit from. I also visited his website and found it to
be a great pool of resources as well. Check it out here: http://www.charliecook.net
Be sure to take a few minutes
for yourself and just unwind. You'll feel great afterwards filled
with energy and creativity!
Lastly, be sure to support your fellow subscribers by
reviewing the offers and opportunities in this
week's issue. They may be offering the services
that you need to succeed in your own business.
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Canadian,
ay? |
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Canadian Internet Retailing Report
Electronic Commerce for Canadian Retailers
Internet
Advertising Bureau of Canada
Canadian
Institute of Marketing
GDSourcing -
Research & Retrieval
Canadian Traffic Generators:
Canadian
Business Exchange
NEW! Covers all exchange
types: banner/traffic/start/exit/popup and more...
The
Link Express-Canadian Startpage Exchange
(10,000
free credits)
Finally an exchange program dedicated to Canadian websites.
Canadian Directories and
Search Engines:
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Feature
Article |
Get Business Now: Play by the
Marketing Rules
--By Charlie Cook
Marketing a business is like any
game. If you know the rules you are much more likely to win. All to
often small businesses spend their limited time and money on
advertising,
networking, making calls, mailings, meeting with prospects,
yet only achieve middling results. The problem isn't that
they don't know their business or provide high quality products and
services, its that they don't know the rules of the marketing game.
Marketing To Win
To win the marketing game, you need to know the rules. The key rules
to getting the clients you want are:
1. Market Solutions
2. Target Your Market
3. Demonstrate Value
4. Build Your Network
5. Stay in Touch
1. Market Solutions
Most service professionals focus their marketing on their
expertise, their approach and the products and services they
offer. While competence is a key to doing the work, most
clients' primary concern is getting problems solved and having their
spoken and unspoken needs met. Instead of marketing your
credentials, your processes and methodology, market your knowledge
and the solutions you offer.
Marketing is about making connections, specifically between a
client's unmet need and the solutions you provide. The best way to
impress clients is to show them you understand the problems they are
experiencing. If you want to leverage your credentials, mention past
clients when you provide examples of how you solved similar
problems.
2. Target Your Market
Are you getting a positive response to your marketing efforts?
If not, then you may not have targeted your market and their
specific needs and interests precisely enough. Independent
professionals or small business owners often try to do the
impossible and be everything to everybody. Instead define your niche
market and get the attention of this group.
3. Demonstrate Value
Actions speak louder than words. If you want clients to be
aware of the value of your products or services, you will need to
give them a test drive. Open the door with newsletters, workshops, a
free session or articles found on your web site.
Over time demonstrating the value you provide will convince
prospective clients of your ability to solve their problems and help
position you as a trusted advisor.
4. Build Your Network
The objective is to know who is interested in your products and
services. Networking is a good idea because people like to buy
products from people they know and trust. If they've met you or been
referred to you they are more likely to trust you.
Depending on the business you are in, you can build your
network of prospects through conventional networking or through your
web site and email. Either way the more qualified prospects you have
in your network the better.
5. Stay in Touch
Memories are short. Once we hit middle age most of us can't
remember what we had for dinner two days ago, much less the
host of services various firms provide. In most cases its safe to
assume your target market has forgotten about the range of solutions
you offer, if they remember you at all.
Stay in touch with your target market on a monthly or, at a
minimum quarterly basis. When you contact people be clear about the
action you want prospective, existing and past clients to take.
Win the Marketing Game
Once you know the rules to marketing you can apply them to map out
your marketing strategy, and to select marketing tactics that will
leave your competition in the dust.
2003 © In Mind Communications, LLC. All rights reserved.
==================================================================
The author, Marketing Coach, Charlie Cook, has developed a
marketing guide for independent professionals and small
business owners who want to improve their marketing. In it he
shows you how to attract the clients you want. Get a copy of
the free marketing guide now:
CLICK HERE ==> http://www.charliecook.net
==================================================================
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Web
Resources |
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I would like to offer you a free e-book to
download this week.
It is written by Tom Hua and is called: "The Internet Marketers Secret
Guide".
Based on the years of research on the Internet, only the quality resources have
been hand picked and included in this eBook. Now you can use exactly what the
experts are currently using to market your business on line without wasting your
valuable time to find them.
Enjoy!
Click
here to read it now!
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Thoughts to Ponder |
Destiny is no matter of chance. It is a
matter of choice. It is not a thing to be waited for, it is a thing to be
achieved.
William Jennings Bryan (1860 - 1925)
- - - - - -
Fear not that thy life shall come to an
end, but rather fear that it shall never have a beginning.
John Henry Cardinal Newman (1801 - 1890)
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Just For Laughs |
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Naval Operations
The following is an actual radio conversation released by the
Chief of Naval Operations:
#1: Please divert your course 15 degrees to the north to avoid a
collision.
#2: Recommend you divert your course 15 degrees to south to
avoid a collision.
#1: This is the captain of a U. S. navy ship. I say again, divert
YOUR course.
#2: No. I say again, you divert YOUR course.
#1. THIS IS THE AIRCRAFT CARRIER ENTERPRISE. WE ARE A LARGE
WARSHIP OF THE U. S. NAVY. DIVERT YOUR COURSE NOW!
#2. This is a lighthouse. Your call.
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Feedback |
Your
opinions and comments about this ezine are
always welcome. Did you learn something new in this
issue? Is there a topic you would like to see
covered? Do you see any improvements to be made?
Sections dropped, others added? We want to know!!
Send them here:
editor@canadianbusinessmarketingezine.net |
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Administrative
Booth |
To advertise in this ezine:
http://www.canadianbusinessmarketingezine.net/advertising.html
Disclaimer: The Canadian$Business Marketing eZine
does not endorse and is not responsible for
advertisements submitted by subscribers.
We recommend placing only ads for programs
or products that you personally know and trust.
To submit your articles:
articles@canadianbusinessmarketingezine.net
To browse our ezine archives:
http://www.canadianbusinessmarketingezine.net/archives.html
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Thank you for reading this issue of the
Canadian$Business Marketing eZine.
If you found it useful, why not send it to
three of your closest friends? Don't have friends?
How about your clients or business associates?
Recommend it by clicking here:
http://www.recommend-it.com/l.z.e?s=877012
If you have any questions or comments, please feel free
to contact me.
Until next time, have a successful week!
Warmest regards,
Marisa Ramondo - Editor & Publisher
editor@canadianbusinessmarketingezine.net
http://www.canadianbusinessmarketingezine.net |
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