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The purpose of the
Canadian$Business Marketing eZine
is to provide entrepreneurs with the necessary
marketing tools, tips and information to be
successful in their business endeavours.
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Editor's
Corner |
A warm welcome to all our new eZine subscribers and
a friendly hello to our regulars!
As promised, here is your free issue filled with
useful information to help you succeed. Let us know
what you think.
This week's article, from
Alexandria K. Brown, "What You MUST Understand About Your
Web Numbers" brings up the important topic of keeping
track of your sales/web statistics. Not knowing your statistics
and how they are generated can be detrimental to the success of
your business. The author's explanations are easy to understand
and can be adopted quickly. Read on and I am sure you will be
able to add this knowledge to your bag of business tools.
I've got
a special treat for you this week. I received a very funny email
from Rich Adams, from Costly
Online Blunders.com. He reminded me that once in a while
we need to take a break and laugh a little. In our 'Just
For Laughs' section, you'll
find his "Top Ten
Things That Prove You've Gone Over The
Deep End With Internet Marketing" It is a humorous
approach to Internet marketing aimed at those involved in
building an online business. I know a few! LOL.
Enjoy!
Lastly, be sure to support your fellow subscribers by
reviewing the offers and opportunities in this
week's issue. They may be offering the services
that you need to succeed in your own business.
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Canadian,
ay? |
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Canadian Internet Retailing Report
Electronic Commerce for Canadian Retailers
Internet
Advertising Bureau of Canada
Canadian
Institute of Marketing
GDSourcing -
Research & Retrieval
Canadian Traffic Generators:
The
Link Express-Canadian Startpage Exchange
(10,000
free credits)
Finally an exchange program dedicated to Canadian websites.
Canadian Directories and
Search Engines:
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Feature
Article |
What You MUST Understand About Your
Web Numbers
By Alexandria K. Brown, "The E-zine Queen"
Two years ago, when I first started selling online, I focused on
doing what I did best: generating useful content that people would
want to pay for. But I quickly learned that selling a product online
required me to have to learn about
...my Web statistics.
"Yuck! Why should I have to do this?" I thought. "I'm
not a
numbers person. Such small details! I want to spend time on big
ideas."
Then after a few months of poor sales, I realized I needed to
learn more about my numbers so I could learn how to improve my
results. (You can't improve something that you can't measure.)
After getting acquainted with my statistics, I not only realized
that this information would help me immensely, but I was relieved
that it wasn't so hard after all. It was just unfamiliar.
There are four types of basic "Web numbers" I want you to
understand. Don't worry -- if I can handle this, you can too!
1. Sales
HOW MANY SALES are you making? This should be easy to determine on
your end.
2. Unique Visitors
HOW MANY PEOPLE are visiting your site? To know this, you'll need to
know your number of unique visitors.
Do NOT confuse unique visitors with "hits," which refers
to
number of graphics downloaded. (For example, if you have a Web page
with 10 graphics, 10 hits would equal one visitor.)
Your Web host may already provide some stats you can access, but
many of these programs are hard to understand and only track hits.
If this is the case, it's well worth it to use a low-cost outside
tracking service such as WebSTAT (www.WebStat.com)
that will show you your number of unique visitors.
3. Sales Conversion Rate
Here's where we start with some math. Take your number of sales
during a given time, and divide it by your number of visitors during
that time. We'll walk through this in a minute.
4. Value per Visitor
This tells you how much each visitor is worth to you. It's
basically your selling price times your conversion rate.
Let's Walk Through It Together
Say Suzy Q runs a site that sells a special report on how to
teach your dog to do a back flip. The report sells for $20.
Last month she had 50 online sales. Her Web stats show that
during that month she had 1,500 unique visitors.
First let's figure her sales conversion rate -- sales divided by
visitors. 50 / 1,500 = .0333. We'll round it down to .03. (Ifwe're
talking about percentages, that's about 3%. Or 3 sales for each 100
visitors.)
Now, let's determine her value per visitor.
The report sells for $20, and we now know that her sales
conversion rate is .03. So .03 x $20 = $.60.
That means each visitor is worth 60 cents to Suzy, whether they buy
or not.
(Here's a longer way of doing this but it may make more sense to
you: Based on Suzy's current conversion rate, she makes an
average of 3 sales per 100 visitors. 3 x $20 = $60. So for every 100
visitors she makes an average of $60. $60 / 100 visitors = $0.60 per
visitor.)
This number tells Suzy how much it's worth spending to get a
visitor to her site. For example, if she decides to advertise on a
pay-per-click search engine, she knows that $0.60 is the
maximum she'd want to bid. (For a beginner's guide to pay-per- click
search engines, see my article at
http://www.ezine-queen.com/payclick.htm)
FR*EE Calculations Template
Would you like a free fill-in-the-blanks template to help you
make the calculations above? I've put one together for you! Send a
blank e-mail to ali-39796@autocontactor.com
and you'll receive it automatically.
What to DO With Your Numbers
First of all, look at your unique visitors. If your numbers
aren't as high as you'd like, work on attracting more prospects to
your site via your e-zine, search engine listings, advertisements,
articles, etc.
Then look at your sales conversion rate. If it's around 2-3%,
you're doing pretty well for online sales, according to what many
Internet experts share. Some months my conversion rate has been as
high as 6%, but it typically hovers around 4%. Some marketers with
hot products have reported conversion rates up to 10 or 20%.
(Hey, it gives us something to shoot for!)
Aim to continually improve your sales copy and your sales offer to
boost your results. Keep a log of what changes you make and when you
make them so you can see which factors help or hinder your sales.
(There's a place for these notes in that template I created for
you.)
Don't Sweat It
This may seem foreign to you right now, but once it becomes
familiar, you'll actually have fun with it. And there's more
where this came from, once you're ready!
===============================================================
ABOUT THE AUTHOR
Online marketing coach Alexandria K. Brown, "The E-zine
Queen," is author of the award-winning tutorial package, 'Boost
Business With Your Own E-zine.' To learn more about this
step-by-step program, and to sign up for FREE how-to articles and
FREE teleclasses, visit http://www.EzineQueen.com/
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Web
Resources |
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If your business is situated in Canada, why not
get
a .CA domain name for your business website?
Get yours as low as $22.95CDN/yr!
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Free Traffic Generators:
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Includes: forms, guest books, message boards.
No ads or banners. You sign up and they store your
personal codes for you.
http://cgi.scripthost.com/dynamic/jump.to?index
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Thoughts to Ponder |
The great pleasure in life is doing what
people say you cannot do.
- Walter Bagehot
-------------------------------------------------------
The content of a man's character, is not
where he stands in times of comfort and convenience, but where he stands
at times of challenge and controversy
-Martin Luther King Jr
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Promotional
Tools |
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Free Download:
Ultimate Site Promotion
by K. Williams Resources
If you are to make a sale online, it will be because
something on your website prompted the customer to
buy. This might be the content of the site, the
product itself, the description of the product, or
any number of other possibilities. The advertising
you do will bring them to the site, but the site
itself will sell your product or service...not the
ad. When you design or update your website, keep
this in mind. Keep it in the front of your mind
when you are writing your ads as well...get them
to the site, which translates to "Get them to come
into the store!"
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Bottom Sponsor Ad |
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Just For Laughs |
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The Top Ten Things That Prove
You've Gone Over the Deep End With Internet Marketing
By Rick Adams
Ready ... here we go.
#10 - You're Irish so you combine the "Luck of the
Irish" with the Internet Money God and name your first male
son "Yanik O'Reily".
#9 - Instead of telling your kids a bedtime story, you
summarize the latest article on digital watermarking.
#8 - You record your answering machine with one of Armand
Morin's new audio testimonials.
#7 - The slang version of PDF is spoken at the dinner table
and now stands for "Pass Da Food".
#6 - You burn a CD with Marlon Sander's greatest audio
email hits!
#5 - You create a bobble-head figure of Joe Vitale and use
it to "hypnotize" your kids into eating their
vegetables.
#4 - You replace your embroidered "Home Sweet
Home" wall picture with a 17-inch flat panel screen
displaying "Niche Sweet Niche".
#3 - You hire Ted Ciuba to market your own boot camp called
... How To Get Rich and Understand Women Boot Camp.
#2 - You hold weekly tele-seminars with your relatives
announcing the plans for your daughter's wedding. Each week
you select one participant to receive a free ticket to the wedding
(value $1,997) otherwise they can get in for the discounted rate
of $997. This price does allow them to bring one guest.
And The #1 Thing That Proves You've Gone Over the Deep End with
Internet Marketing is ...
#1 - You create a digital photo album named ... Classics:
The
History of Marlon Sanders website photographs!
===========================================================
What every savvy Internet marketer ought to know -- "How
To
TURBO-CHARGE Your Success Process By Learning From Other People's
Blunders!" http://www.costlyonlineblunders.com.
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Feedback |
Your
opinions and comments about this ezine are
always welcome. Did you learn something new in this
issue? Is there a topic you would like to see
covered? Do you see any improvements to be made?
Sections dropped, others added? We want to know!!
Send them here:
editor@canadianbusinessmarketingezine.net |
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Administrative
Booth |
To advertise in this ezine:
http://www.canadianbusinessmarketingezine.net/advertising.html
Disclaimer: The Canadian$Business Marketing eZine
does not endorse and is not responsible for
advertisements submitted by subscribers.
We recommend placing only ads for programs
or products that you personally know and trust.
To submit your articles:
articles@canadianbusinessmarketingezine.net
To browse our ezine archives:
http://www.canadianbusinessmarketingezine.net/archives.html
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Thank you for reading this issue of the
Canadian$Business Marketing eZine.
If you found it useful, why not send it to
three of your closest friends? Don't have friends?
How about your clients or business associates?
Recommend it by clicking here:
http://www.recommend-it.com/l.z.e?s=877012
If you have any questions or comments, please feel free
to contact me.
Until next time, have a successful week!
Warmest regards,
Marisa Ramondo - Editor & Publisher
editor@canadianbusinessmarketingezine.net
http://www.canadianbusinessmarketingezine.net |
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