The purpose of the Canadian$Business Marketing eZine
is to provide entrepreneurs with the necessary
marketing tools, tips and information to be
successful in their business endeavours.

Professional Marketing Advice, Tutorials and Support
Get your Marketing Questions answered by REAL people!
Learn more...

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This is our second issue available online. If you missed last week's issue, click here to view it.

As I had mentioned last week, I added a new section specifically for Canadian content, after suggestions from several of our subscribers.

If you come across any information that you would like to share with our subscribers, pertaining to Canadian content related to the theme of this ezine, please drop me a line here: editor@canadianbusinessmarketingezine.net

This week's feature article is from Business Coach, Kimberly Stevens. It will be the 1st of a total of 5 articles.

Kimberly will help us to discover the most common mistakes business owners make that ultimately lead to reduced profits, lost sales opportunities, and stress-producing situations.

Almost everyone I know either owns a business or dreams of
owning one someday. Those of us who have started down this
road know just how hard it can be at times. It's nice to get advice on what to do to have a successful business. However, knowing what NOT to do is just as important.

The first two common mistakes she covers this week are:

1. Trying to be everything to everyone
2. Chasing every idea you have

Learn and enjoy!


Lastly, be sure to support your fellow subscribers by
reviewing the offers and opportunities in this week's issue. They may be offering the services that you need to succeed in your own business.

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Canadian internet shopping is on the rise
An estimated 2.2 million households spent almost $2 billion shopping on the Internet in 2001, according to the electronic commerce component of the Household Internet Use Survey (HIUS). These households placed 13.4 million orders over the Internet from various locations... more from Statistics Canada...

Useful Canadian Links:
Internet Advertising Bureau of Canada
IAB Canada is a not-for-profit association representing its membership composed of publishers, advertisers, advertising agencies and service associates in the Canadian interactive marketing industry.
http://www.iabcanada.com

Canadian Institute of Marketing
The Canadian Institute of Marketing is the organization of and for marketing professionals in Canada.
http://www.cinstmarketing.ca/

GDSourcing - Research & Retrieval
Your Reference Point for Free Canadian Statistics on the Internet! http://www.gdsourcing.ca/

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The 10 Most Common Mistakes Business Owners Make
& How To Avoid Them

written by Kimberly Stevens

MISTAKE #1: Trying To Be Everything to Everyone

If you, as a small business owner, pitch your business as
being able to perform 10 different services, you send the
message that you either don't do any of them very well
or you subcontract everything out. Instead, learn to do
one thing very well. Become known for doing that one
thing.

If you do one thing well, people perceive you to be the
top of your niche and you can, therefore, charge more
for the added value you bring to the table. It also becomes
easier to market your services because you are focused
on reaching a specific market that is interested in that one
thing you offer.

In addition, you have a limited amount of time to stay on
top of new information in your field, so why not dedicate
that time to learning more about a specific topic/industry
rather than diluting your efforts across many different areas?

Develop a USP (Unique Selling Proposition) that sets you
apart from others in your field. Perhaps your unique selling
proposition is your turnaround time or your home-delivery
service. Domino's Pizza USP is their 30 minute delivery or it’s
free. How is what you are offering different than your
competitors? Why is a prospect going to choose to work
with you instead of another company?

Once you've developed a profitable business providing
this one specialty, then you can branch out to add one
more service that your current clients want. Repeat this
system, and you'll build an extremely profitable business.

** SUCCESS SECRET ** Do one thing well

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

TIP: 'The Profitable Business Owner' ebook
provides you with templates and scripts that
walk you through the process of identifying
your service distinction and segmenting your
target market. For details, visit:
http://www.theprofitablebusinessowner.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

MISTAKE #2: Chasing Every Idea You Have

Most entrepreneurs recognize this dilemma. We are simply
too brilliant for our own good. We have a million great
ideas that we just know would be enormously successful.
The problem is .. if we try to pursue them all at the same
time, we don't end up doing any of them well.

Make a folder where you can store all of your brilliant ideas
and work on one at a time. Commit to yourself that you
won't work on the next one until the first one is either
up-and-running or you've completely dismissed it as being
undoable or unimportant.

If you focus on pursuing one idea at a time, you'll be able
to build a profitable empire, not a bunch of half-functional,
barely profitable programs, products, or businesses.

** SUCCESS SECRET ** Focus on one idea at a time

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

TIP: 'The Profitable Business Owner' ebook
gives you forms and processes for brainstorming
ideas, setting goals, and creating plans
and tracking systems to ensure you reach them.
For details, visit:
http://www.theprofitablebusinessowner.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


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I hope you found these two Success Secrets beneficial.
Here’s the full line-up of what’s to come-- stay tuned for
next week where I’ll discuss #3 & #4.

** The 10 Most Common Mistakes Business Owners Make **

1. Trying to be everything to everyone
2. Chasing every idea you have
3. Focusing on revenues instead of profits
4. Selling what you want instead of what the market needs
5. Working within your comfort zone
6. Trying to do it all by yourself
7. Focusing on client acquisition instead of client retention
8. Having unrealistic expectations
9. Running your business by the seat of your pants
10. Managing your business one day at a time


Best wishes for continued success!

Kimberly Stevens
Business Coach
Ask The Biz Coach, LLC
http://www.askthebizcoach.com
http://www.theprofitablebusinessowner.com

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• - link theft protection
• - page redirection generator
• - email s-pam protection
• - search engine submission capability

Version 2 now includes an optional pop-up window generator. Affiliate Profit Guard is still head and shoulders the best choice for any affiliate marketer.

Not as exciting, but the program now also includes an
installation program and adds desktop and program icons for
ease of use.

If you already own Affiliate Profit Guard, watch your email
for your free upgrade link.

See the upgraded web site at:
http://www.affiliateprofitguard.com

------------------------------------------------------------------------------------

Freebie:
Get your FREE Marketing Troubleshooter Screensaver!
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Experience is the name everyone gives to his mistakes.
--Woodrow Wilson

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A frustrated father vented, "When I was a youngster, I was disciplined by being sent to my room without supper. But in my son's room, he has his own colour TV, telephone, computer, and CD player."

"So what do you do?" asked his friend.

"I send him to MY room!" exclaimed the father.

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Clickbank and CBmall unite to offer you a new and exciting way to make money!

I recently purchased a CBmall and wanted to tell you about this new opportunity and how you can profit from it. 

The CBmall is an ecommerce site filled with the most popular, best selling products out of the over 40,000 products available through ClickBank. Jeff Mulligan, the owner of this site, mentions it lists approximately 2000 best-selling products.

I am sure I am not the only one who started off spending hours and hours trying to promote the various affiliate programs on the Net, hoping to make extra money. At one point, I was so overwhelmed of the sheer numbers and trying to keep track of all of them. So much time-consuming and not much return.
I checked out CBmall and was truly impressed with its possibilities.

There are two unique aspects to the CBmall that make it a compelling investment:

1. As an owner, you get a commission on every product within the mall.

2. The mall is professionally maintained so you don't have to do ANY work other than drive some traffic to it.  No HTML, maintenance, coding, answering emails, processing, etc.

This makes CBmall ideal as another income stream that requires minimal effort, other than some traffic generation.

Jeff provides his affiliates with lots of marketing ideas, resources, eBooks and scripts to use in the promotion of your CBmall!

Check it out for yourself here!

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If you found it useful, why not send it to
three of your closest friends? Don't have friends?
How about your clients or business associates?
Recommend it by clicking here:
http://www.recommend-it.com/l.z.e?s=877012

If you have any questions or comments, please feel free
to contact me.
Until next time, have a successful week!

Warmest regards,

Marisa Ramondo - Editor & Publisher
editor@canadianbusinessmarketingezine.net
http://www.canadianbusinessmarketingezine.net