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I hope you enjoy this new format. Being the creative person that I am, I like the fact that this online version has unlimited restrictions, as opposed to plain text format. It is way more visually pleasing to look at and fun to create.

I've added a new section, to showcase anything Canadian on the Internet. Several of you have emailed me asking for more Canadian content in this ezine. So starting the new year, I will do just that.

If you come across any information that you would like to share with our subscribers, pertaining to Canadian content related to the theme of this ezine, please drop me a line here: editor@canadianbusinessmarketingezine.net

This week's feature article is from none other than well-known Internet Marketer, Marlon Sanders. If you don't have a clue on how Pay-per-Click Search Engines work or how to use them successfully in your advertising campaigns, then you must read this article. It's a real eye-opener and provides a valuable lesson.

Lastly, be sure to support your fellow subscribers by
reviewing the offers and opportunities in this week's issue. They may be offering the services that you need to succeed in your own business.

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According to 24/7 Media Canada, marketers in Canada currently spend 63% of their internet budget building their website, but only 37% on promoting the site. In the future, marketers plan to spend 53% of their budget marketing and only 47% on building.

source: 24/7 Media Canada
citing: eMarketer
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How to Promote Associate Programs With
Pay-Per-Click Search Engines
by Marlon Sanders

For many products, pay-per-click search engines 
can be very good. The idea is that you decide 
what you're willing to pay per click through to
your web site.

In fact, now that advertising prices are much 
cheaper than they used to be you could really 
clean up by using the Pay Per Click Search 
Engines.

It all comes down to knowing your numbers. What 
marketers call your metrix. We'll talk about the 
metrix of advertising in a moment.

If you know that you make $1.00 for every visitor 
to your web site, you could theoretically bid 0.75 
cents per click and make money. Assuming, of
course that the traffic was the same quality as 
your existing traffic.

Of course, I've found with advertising that is 
rarely the case.

The most well known of the pay-per-click engines 
is "Overture" at http://www.overture.com.

With Overture you just pay to be listed when the 
search results come up. In other words, you pay 
for "placement".

It's relatively easy to get started. All you do 
is come up with a list of keywords that you want 
to check out, go to overture.com and in the search
box on their main page just type in your first 
keyword.

When the results come up you'll want to look at 
the top right and click on "View Advertisers' Max 
Bids" so you can get a peek at how much everyone 
is paying for the keyword you're thinking about
buying.

As an example you can use the keyword:

Marlon Sanders

Type that into the search box and you'll see the 
first nine results are from paid advertisers.

** Please don't click the links in the search 
results. Copy the URL from the results and paste
that into a new browser if you want to see the
site.

When we click the link to see the max bids 
Overture shows us the top 3 people are paying 
anywhere from $1.00 per click to $0.21. Of course
these bids change all the time. That's just what 
I am seeing today as I write this.

With some other keywords like "hosting", the cost 
can be around $7.00 a click! It all depends on 
how much the advertisers are willing to pay. I'm
sure they're watching their conversions closely 
and probably wouldn't continue to pay that unless 
they were profitable though.

If you're interested in promoting your favourite 
associate programs in the Pay Per Click Search 
Engines it's easy to get started.

Just go to overture.com and access the 
advertisers center.

Overture has created some pretty good demos to 
show you how their service works so you can watch 
those. Or, you can just go to the main page and 
type in a search term to see who's bidding on it 
and what they are paying "per click".

Anyway, a lot of my friends bid a nickel to a 
dime on keywords. In the old days, you could bid 
a penny or two but the minimum now is $0.05 "per
click".

(Per click means that anytime someone types in 
the same keywords you are bidding on and actually 
clicks your link, you pay the amount you've
bid. Unless they click and visit your site you don't
have to pay anything.)

I'm told by those who specialize in this form of 
paid advertising that the most important thing is 
to be on the first page of search results. What I
learned is that it takes patience and 
experimentation to get profitable although you 
can get listed in the #1, #2 or #3 spot very 
easily if you're willing to pay to be there.

What you do is bid on all the logical words. Then,
you watch your clicks like a hawk and see what 
converts and what doesn't.

Next you cut out the bad words. You probably 
won't be profitable until you cut out the words 
that generate a lot of clicks but no sales. Those
are the dead wood that cost you money but don't 
make you money.

To make sure you know which keywords are 
converting you'll want to use some sort of ad 
tracking service. If you don't you'll never know 
which keywords are making you money and which are 
draining your balance.

Overture isn't the only "Pay Per Click Search 
Engine".

You can hunt down the other pay per click search 
engines by typing "pay per click" in google.com

I know I tried advertising on Findwhat, Kanoodle 
and some others. I got clicks but my clicks 
didn't convert.

I told my friend John Keel about this. He's a 
"pay-per- click" guru. John told me I just didn't 
know what I was doing! He says you have to refine
the results. The bottom line is, you have to 
learn what you're doing and become an expert.

That's what you'll find with many of these 
methods. Whatever you do, you need to become an 
expert at it. That expertise is your competitive
advantage. I don't know of any way to make money 
where you just click a button and forget about it.

I've seen methods like that before. But if 
they're that easy, in a heartbeat everyone else 
finds out about them, starts clicking the same 
button and the market is saturated overnight.

The path to profit is gaining specialized 
knowledge and information. What does that mean? 
That means becoming an expert. Buying "how to"
products. Learning what you're doing. Becoming 
better at it than the next guy.

What Jon taught me is that the words you bid on 
have vastly different conversion ratios. What 
often happens is that you bid on a word that
gives you high clicks and almost no sales. That 
will screw up your numbers really fast.

So you track everything and kick out the words 
that don't produce. You have to tweak and prune. 
You do that and you'll soon be profitable!

The price of profit is study and experimentation. 
Everybody I know who makes money in this business 
makes it by working at it.

For example, I ran across this helpful stat:

43% of all clicks go to the number 1

16% to the number 2 spot

9% to third result.

If that is true, then it gives you important 
information for your bidding!

You'll find out about all the little tricks. For 
example, Overture has a spreadsheet where you can 
bid on your words in mass. Submit a whole bunch
of words all at once. That's pretty cool.

You can also use their "Keyword Suggestion Tool". 
Just type in your word and Overture will suggest 
other words for you that are similar.

Once you know how much you're making from an 
associate program on a dollars-per-click basis, 
you theoretically should be able to buy lots of
traffic and make money.

The only hang up with that theory is your 
conversions. First of all, your sponsor's 
conversions will fluctuate within a range due to 
random variation. Some days and weeks you will
convert more due to pure random chance and 
influences.

What's more, all traffic is not created equal. 
You can convert a high percentage of visitors to 
sales from one source of traffic and a low
percentage from another source.

Traffic quality is everything.

Every now and then we get an email from an 
associate who says he/she sent us lots of "hits" 
or "clicks" and didn't make a sale. They want to
know why.

The answer is that "hits" or "click" mean nothing.
Where did the traffic come from? What is the 
quality of the traffic? How does the traffic match
or fit the program being promoted?

Those are the questions you have to answer.

In our associate program we see the traffic that 
comes through our site. We can see every visitor 
and how long they spend on our site.

We will see traffic come through from a source 
that is obviously some form of very poor paid 
advertising. The visitors will stay on the page 
only a few seconds and NEVER click to a page two.

It makes me wonder if the advertising the person 
purchased is really a computer program that 
generates false click throughs. Why? Because if
real people were involved, by default someone 
would click to page two sooner or later.

So the old saying "buyer beware" holds true. 
Don't buy a large amount of advertising from any 
source until you test a small quantity and make
sure the traffic is good quality.

Why There Is No Such Thing As Cost Per
Impression or Cost Per Click

Let's say you send 1,000 visitors to a sponsor or 
affiliate program. You buy those visitors from a 
pay-per-click search engine for a .10 each. In 
U.S. money, that is $100. Now, let's say you made 
two sales.

What you really paid is $50 per sale. You spent 
$100 to make 2 sales. So those two sales cost you 
$50 each. If you made 10 sales from the same
traffic, your sales would have cost you $10 each.

What I'm saying is, ultimately there is no such 
thing as pay-per-click. All you really have is 
pay-per-sale. You bought traffic. You made 10 
sales.

The 10 sales cost you $10 each. As long as your 
affiliate program pays you more than $10 per sale,
then you made money.

Your goal is to double your money at bare minimum.
Triple is better. So here are a few bottom line 
figures for you.

Assume a conversion ratio of 1/2 of 1%. That is 
low for some sites. High for others. But it's a 
good figure to use as an example. That means you
make 5 sales for every 1,000 visitors you send 
your affiliate program or sponsor.

If you pay .10 each for those visitors or $100, 
and you make 5 sales, each sale costs you $20. So 
your affiliate program needs to be paying you a

$40 to $60 commission for those numbers to work 
for you.

If they're only paying you $20 a pop, then you 
need double the conversion. You better be 
converting 1% of your visitors to sales.

Let's say you're on a pay-per-click search engine 
and that primo top spot costs you .50 per click. 
What are the numbers?

For every 1000 clicks, you're going to pay U.S.
$500. Let's say your program turns 10 of those 
clicks into buyers. You have $50 a pop invested in
each sale.

If you want to double your money, you better be 
getting $100 per sale. To triple your money, you 
need $150 per sale. Either that, or you need a
higher conversion percentage than 1%.

Let's say your program converts 2%. Now what are 
the numbers? You have 20 sales. 500 divided by 20 
equals 25. Each sale costs you 25 smackers. 

To double your money, you need a commission of 
50 bucks a pop from your affiliate program 
sponsor.

Why cost per impression doesn't exist

Same story. You go to a banner advertising 
network and buy 10,000 impressions for the same 
$500. You get 1000 clicks when your banner runs.

Your cost per click was .50.

But cost-per-click means nothing. You can't bank 
that. You can't buy food with it. You must have 
sales. So you get 1,000 clicks and the same 20
sales. You're back to the same numbers as above.

The point is, in actuality, you aren't buying 
impressions. And you aren't buying clicks. The 
only thing that matters to you as an affiliate is 
cost-per-sale.

What if your program isn't giving you conversion 
rates that are profitable for you? Or they aren't 
paying you as high a commission as you'd like.

What do you do?

You have to try to increase your conversion ratio.
The way you do that is by writing an endorsement 
for the product and placing it on your web
site. By adding testimonials or other proof the 
product works. By displaying photos of the 
product.

You have to work on your end BEFORE the click to 
increase the results AFTER the click.

Perhaps you ask people to contact you if they 
have questions about the product. Perhaps you use 
one of the instant messaging systems to allow 
people to contact you live with their questions.

Another thing you can do is juice up the 
incentive to subscribe to your mailing list. That 
way, you can follow up with your prospective 
customer more than one time.

This puts the odds in your favour.

---------------------------------------------------------

This article courtesy of Marlon Sanders'
"Associate Program Marketing Handbook"

For 22 other ways to get more traffic and sell more
associate program products grab your copy of the 
Associate Program Marketing Handbook today!


---------------------------------------------------------

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The parrot spoke up, "Who do you think was bidding against you?"

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New! Easy Way to Make Auto-Pilot Cash Income

I recently purchased a CBmall and wanted to tell you about this new opportunity and how you can profit from it. 

The CBmall is an ecommerce site filled with the most popular, best selling products out of the over 40,000 products available through ClickBank. Jeff Mulligan, the owner of this site, mentions it lists approximately 2000 best-selling products.

I am sure I am not the only one who started off spending hours and hours trying to promote the various affiliate programs on the Net, hoping to make extra money. At one point, I was so overwhelmed of the sheer numbers and trying to keep track of all of them. So much time-consuming and not much return.
I checked out CBmall and was truly impressed with its possibilities.

There are two unique aspects to the CBmall that make it a compelling investment:

1. As an owner, you get a commission on every product within the mall.

2. The mall is professionally maintained so you don't have to do ANY work other than drive some traffic to it.  No HTML, maintenance, coding, answering emails, processing, etc.

This makes CBmall ideal as another income stream that requires minimal effort, other than some traffic generation.

Check it out for yourself here!

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If you have any questions or comments, please feel free
to contact me.
Until next time, have a successful week!

Warmest regards,

Marisa Ramondo - Editor & Publisher
editor@canadianbusinessmarketingezine.net
http://www.canadianbusinessmarketingezine.net