The purpose of the Canadian$Business Marketing eZine
is to provide entrepreneurs with the necessary
marketing tools, tips and information to be
successful in their business endeavours.

Build your own list, Advertise your business, Earn Cash while doing both! This program makes it so easy!
Learn more...

LIVE Internet Marketing Seminar
Top Marketers come together in Vancouver, Canada!
3 Days Will Change Your Life Forever
Limited Seating Available.
Learn the SECRETS TO INTERNET SUCCESS
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Huge Affiliate Program
http://www.mybizkit.com/app/aftrack.asp?AFID=67653

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This week's feature article is from Business Coach, Kimberly Stevens. It is the last part of a 5-part mini-course.

Kimberly will help us to discover the most common mistakes business owners make that ultimately lead to reduced profits, lost sales opportunities, and stress-producing situations.

Almost everyone I know either owns a business or dreams of
owning one someday. Those of us who have started down this
road know just how hard it can be at times. It's nice to get advice on what to do to have a successful business. However, knowing what NOT to do is just as important.

I hope you are finding this discussion of mistakes and success secrets to be relevant to your business.

Learn and enjoy!


Lastly, be sure to support your fellow subscribers by
reviewing the offers and opportunities in this week's issue. They may be offering the services that you need to succeed in your own business.

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Canadian internet shopping is on the rise
An estimated 2.2 million households spent almost $2 billion shopping on the Internet in 2001, according to the electronic commerce component of the Household Internet Use Survey (HIUS). These households placed 13.4 million orders over the Internet from various locations... more from Statistics Canada...

Useful Canadian Links:

The Link Express-Canadian Startpage Exchange
Finally an exchange program dedicated to Canadian websites.

Canadian Internet Retailing Report
Overview of Canadian retail and the Internet, including
lessons learned

Electronic Commerce for Canadian Retailers
Designed for retailers interested in electronic commerce.

Internet Advertising Bureau of Canada
IAB Canada is a not-for-profit association representing its membership composed of publishers, advertisers, advertising agencies and service associates in the Canadian interactive marketing industry.
http://www.iabcanada.com

Canadian Institute of Marketing
The Canadian Institute of Marketing is the organization of and for marketing professionals in Canada.
http://www.cinstmarketing.ca/

GDSourcing - Research & Retrieval
Your Reference Point for Free Canadian Statistics on the Internet! http://www.gdsourcing.ca/

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The 10 Most Common Mistakes Business Owners Make
& How To Avoid Them

written by Kimberly Stevens

MISTAKE #9: Running Your Business by the 
Seat of Your Pants

It's so easy to get overwhelmed by the idea of writing a
business plan. It's made out to be so scary. And,
sometimes, it's difficult to put our vision into words.
Besides, we know it's going to change along the way,
so why not just run with the idea and see what happens?

Well, that is a more comfortable proposition, however, with
no sales plan, no big vision, no thought-out strategy, no
marketing plan, your business runs the risk of floundering
or growing into something you don't want it to be.

If you run out to the marketplace with a half-cooked
business strategy, you'll end up taking on work that
doesn't really fit into your ideal business. You'll accept
clients that are not quite the ones you want. And you'll
likely end up charging fees/prices that are not quite up
to par.

Take the time to create a vision for your business. This is
the big picture of how the business fits into your life and
what purpose it serves for you as an individual. The
vision includes exactly the type of work you want to do,
how you want to spend your days, how much money
you want to make, what kind of people you want to
have contact with within your work, etc.

From that vision, you can derive your business plan.
What products/services are you going to offer? What
do your sales goals need to be in order to generate your
desired income? What parts of your business are you
going to delegate? How are you going to market to
reach your ideal clients?

** SUCCESS SECRET ** Create a vision & make a plan

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

TIP: 'The Profitable Business Owner' e-book
gives you a step-by-step roadmap for creating
a customized profit-producing business plan
for your business. For details, visit:
http://www.theprofitablebusinessowner.com




MISTAKE #10: Managing Your Business One Day at a Time

We all start out managing our businesses one day at a time.
That's the only way to do it until you determine exactly how
you're going to run your business, what you're going to offer,
who you're going to offer it to and how.

But after you establish these basics, it's important to
develop systems to manage the various aspects of your
business. Ideally, you should have systems for your sales
process, fulfillment process, and management processes.

These systems are what enable you to create a smooth-
running operation maximizing the use of your time and
revenue-production. They protect you from losing control
of the business when you start growing at a faster rate.

The sales system tracks every single thing that happens
with your clients from the moment they are introduced to
your company as a 'lead' until they are a full-fledged
ongoing client. That means, every client goes through
the same process, should receive the same materials,
should receive the same contacts and follow-ups, etc.

The fulfillment system tracks every single step your company
goes through in order to ensure the client receives the
service/product they paid for in the time they expect it. 
It tracks them from decision to buy through product/service
delivery.

The management system ensures you handle all of your
operational functions. The bills are paid on time (or early,
for a discount). The accounts receivable are collected.
The marketing efforts are consistent and measured
for return on investment, etc.

In addition to systematizing your processes, it is beneficial
to automate any part of them that you can. That way, it
takes little if any human interaction to do some parts of
the system. This ensures consistency.

** SUCCESS SECRET ** Create systems to manage
business growth

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

TIP: 'The Profitable Business Owner' ebook
is loaded with Planners, Trackers, and
Checklists to ensure you don't lose track
of your goals, income, or to-dos.
For a complete table of contents, visit:
http://www.theprofitablebusinessowner.com


---------------------------------------------------------

This was the final part of the Mini-Course.
If you haven’t already done so, check out my 122-page
e-book, "The Profitable Business Owner". It includes
34 forms, worksheets, checklists, templates, scripts, and
chart to take you step-by-step through the process of
building a profitable and fulfilling business. Check it
out at:
http://www.1shoppingcart.com/app/aftrack.asp?afid=64719

Again, I’d like to thank you for your time and encourage
you to drop me an email if you have any comments or
questions -- kim@askthebizcoach.com


Best wishes for continued success!

Kimberly Stevens
Business Coach
Ask The Biz Coach, LLC
http://www.askthebizcoach.com
http://www.theprofitablebusinessowner.com

---------------------------------------------------------

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This 276-page masterpiece covers five
businesses that you can start immediately
with little money or experience. Receive all
the information that you need to succeed in
your very own real world business.
http://www.alexram-e-library.com/IHB/

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AutoResponder Secret Courses

Are you prepared to follow-up with every visitor to your web site?

Some of the so-called Internet experts would have you believe that everyone who visits their web site buys on the spot!

Nothing could be further from the truth. What they don't tell you is that they use an automated delivery system to handle consistent, persistent follow-up.

If you don't think follow-up is important, read this piece from the National Sales Executive Association.
Their statistics show that the most sales by far are made from the 5th through the 12th contact! Here is the data they have compiled:

   2 % of sales are made on the 1st contact
   3 % of sales are made on the 2nd contact
   5 % of sales are made on the 3rd contact
   10 % of sales are made on the 4th contact
   80 % of sales are made on the 5th - 12th contact

How many times a day to you see or hear about Coca-Cola or McDonald's or Pepsi? It's probably at least a dozen times per day each.

Why? 

Only one reason: to keep Coca-Cola on your mind as often as possible so you will be more likely to crave it and therefore to buy it. They want you to think of Coca-Cola as often as humanly possible!

This means that you need to pursue your prospects the same way. Can you afford to lose one single prospective customer? 

Of course not. This is why online professionals use auto-responders to their advantage.

What? You say that you don't write well enough to craft a good follow-up series? Not to worry all the work has been done for you.

AutoResponders Secret Courses gives you the opportunity to compete with the big boys! This fantastic new e-book was written by two sales and marketing professionals, Teresa King and Patty Baldwin.

Not only do these ladies explain the concept of an automated delivery system, they have actually included 7 Pre-written Courses with images and a hot headliner that you get to use as is or change to suit your needs and you sign your name to them!

This Award Winning Tool is an absolute "must have" tool to add to your arsenal.
http://www.linkcounter.com/go.php?linkid=269802

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Ezine/Newsletters:
How would you like to have thousands of people working around the clock to build your opt-in list for FREE?

Mike Chen has just released a new product called ListFire that makes this possible in a heartbeat.

The site's completely free, so I don't feel the need to sell it to you.

Let's just say its going to be all the rage in just a matter of days and since it's free, you might as well become a part of it.

I'm really thrilled about this and I know you're going to love it!

I'm not going to say much right now because it's all explained on the web site. Let's just say it has the power to exponentially multiply your opt-in list at speeds that were previously unheard of.

Check it out here...
http://www.linkcounter.com/go.php?linkid=269816

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You an Internet addict?

You Might Be An Internet Addict If...


Your bookmark list takes 15 minutes to go from top to bottom.

You turn off your modem and get this awful empty feeling, like you just pulled the plug on a loved one.

You start introducing yourself as "Jim at net dot com"

Your heart races faster and beats irregularly each time you see a new WWW site address on TV.

You turn on your intercom when leaving the room so you can hear if new e-mail arrives.

All of your friends have an @ in their names.

When looking at a web page full of someone else's links, you notice all of them are already highlighted in purple.

Your dog has its own home page.

You check your mail. It says "no new messages." So you check it again.

Your phone bill is a heavy as a brick.

You don't know the sex of three of your closest friends, because they have neutral nicknames and you never bothered to ask.

Your husband tells you that he has had the beard for 2 months

You wake up at 3 a.m. to go to the bathroom and stop and check your e-mail on the way back to bed.

You buy a Captain Kirk chair with a built-in keyboard and mouse.

Your wife makes a new rule: "The computer cannot come to bed."

You get a tattoo that says "This body best viewed with Netscape 3.0 or higher."

You never have to deal with busy signals when calling your ISP... because you never log off.

You ask a plumber how much it would cost to replace the chair in front of your computer with a toilet.

As your car crashes through the guardrail on a mountain road, your first instinct is to search for the "back" button.

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New! Easy Way to Make Auto-Pilot Cash Income

I recently purchased a CBmall and wanted to tell you about this new opportunity and how you can profit from it. 

The CBmall is an ecommerce site filled with the most popular, best selling products out of the over 40,000 products available through ClickBank. Jeff Mulligan, the owner of this site, mentions it lists approximately 2000 best-selling products.

I am sure I am not the only one who started off spending hours and hours trying to promote the various affiliate programs on the Net, hoping to make extra money. At one point, I was so overwhelmed of the sheer numbers and trying to keep track of all of them. So much time-consuming and not much return.
I checked out CBmall and was truly impressed with its possibilities.

There are two unique aspects to the CBmall that make it a compelling investment:

1. As an owner, you get a commission on every product within the mall.

2. The mall is professionally maintained so you don't have to do ANY work other than drive some traffic to it.  No HTML, maintenance, coding, answering emails, processing, etc.

This makes CBmall ideal as another income stream that requires minimal effort, other than some traffic generation.

Check it out for yourself here!

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If you found it useful, why not send it to
three of your closest friends? Don't have friends?
How about your clients or business associates?
Recommend it by clicking here:
http://www.recommend-it.com/l.z.e?s=877012

If you have any questions or comments, please feel free
to contact me.
Until next time, have a successful week!

Warmest regards,

Marisa Ramondo - Editor & Publisher
editor@canadianbusinessmarketingezine.net
http://www.canadianbusinessmarketingezine.net