February 06,2003 Subscribers: 104

Volume 2 Issue 17

The purpose of the Canadian$Business Marketing eZine
is to provide entrepreneurs with the necessary
marketing tools, tips and information to be
successful in their business endeavours.

 

         
 

               

Build your own list, Advertise your business, Earn Cash while doing both! This program makes it so easy!
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A warm welcome to all our new eZine subscribers and a friendly hello to our regulars!

As promised, here is your free issue filled with useful information to help you succeed. Let us know what you think.


This week's feature article is from Business Coach, Kimberly Stevens. It is the third of a total of 5 articles.

Kimberly will help us to discover the most common mistakes business owners make that ultimately lead to reduced profits, lost sales opportunities, and stress-producing situations.

Almost everyone I know either owns a business or dreams of
owning one someday. Those of us who have started down this
road know just how hard it can be at times. It's nice to get advice on what to do to have a successful business. However, knowing what NOT to do is just as important.

After reading today’s Success Secrets, you’ll be more than
halfway finished. I hope you are finding this discussion
of mistakes and success secrets to be relevant to your
business.

The next fifth and sixth common mistakes she covers this week are:

5. Working within your comfort zone
6. Trying to do it all by yourself

Learn and enjoy!


Lastly, be sure to support your fellow subscribers by
reviewing the offers and opportunities in this week's issue. They may be offering the services that you need to succeed in your own business.

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Canadian internet shopping is on the rise

An estimated 2.2 million households spent almost $2 billion shopping on the Internet in 2001, according to the electronic commerce component of the Household Internet Use Survey (HIUS). These households placed 13.4 million orders over the Internet from various locations... more from Statistics Canada...

Useful Canadian Links:

Canadian Internet Retailing Report
Overview of Canadian retail and the Internet, including
lessons learned

Electronic Commerce for Canadian Retailers
Designed for retailers interested in electronic commerce.

Internet Advertising Bureau of Canada
IAB Canada is a not-for-profit association representing its membership composed of publishers, advertisers, advertising agencies and service associates in the Canadian interactive marketing industry.
http://www.iabcanada.com

Canadian Institute of Marketing
The Canadian Institute of Marketing is the organization of and for marketing professionals in Canada.
http://www.cinstmarketing.ca/

GDSourcing - Research & Retrieval
Your Reference Point for Free Canadian Statistics on the Internet! http://www.gdsourcing.ca/

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The 10 Most Common Mistakes Business Owners Make
& How To Avoid Them

written by Kimberly Stevens
MISTAKE #5: Working Within Your Comfort Zone

Here's the bottom line .. the things with the really big
payoffs are outside of your comfort zone. That's it.

Every successful business owner out there has done
at least one if not a hundred things that were, at one
time, outside of their comfort zone. Perhaps you fear
approaching that big prospect, contacting other
businesses that have 'made it' to propose a joint venture,
speaking to a big audience, etc.

Fear comes with the territory when you're a business
owner. Fear is completely normal. But, the day you
choose to face that fear to do the thing that you fear
the most is the day that your business will start to take
off in a big way.

** SUCCESS SECRET ** Do the thing you fear the most

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

TIP: 'The Profitable Business Owner' ebook
includes a template and script which walk
you step-by-step through the process of
creating a business vision that results in
profitability and personal fulfillment.
For a complete table of contents, visit:
http://www.theprofitablebusinessowner.com

MISTAKE #6: Trying To Do It All By Yourself

With the exception of storefront businesses, many business
owners start off as sole proprietors trying to manage every
aspect of their business on their own. They figure if they
can do everything themselves and don't have to pay
someone else to do them, they'll make more money.

The problem with this mentality is that somewhere along
the way, your business will grow beyond your ability to
manage it in this way. It's fine to start off doing
everything yourself, but if you want to grow your business,
you will most likely reach a point where it will become
necessary to hand some of it off.

If you provide a service charging $50/hour, why not hire
a bookkeeper at $15/hour and use the time you would
have spent on bookkeeping to perform billable work?
Or if you aren't to the point of being able to generate
billable work for that hour, why not use it to focus on
making more sales and getting more clients?

Learning to delegate can be tough, but it will pay off
in profitability in the long haul. You can fill these needs
with interns, temporary workers, virtual assistants,
consultants, employees, or sub-contractors.

In addition to getting help with the administration of your
business, you'll progress much quicker with the aid of a
strategic partner. This is someone who can help you
create your big vision, establish realistic goals, hold you
accountable for taking actions, etc. This might be a
mentor, business coach, or advisory group of other
business owners you know.

** SUCCESS SECRET ** You have to get everything done,
but you don’t have to do everything.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

TIP: 'The Profitable Business Owner' ebook
explains how you can achieve greater
profitability by creating an organizational
chart for your business - even if you're the
only one in it. For details, visit:
http://www.theprofitablebusinessowner.com


---------------------------------------------------------
I hope you found these two Success Secrets beneficial.
Here’s the full line-up of what’s to come -- stay tuned for
the next week where I’ll discuss #7 & #8.

** The 10 Most Common Mistakes Business Owners Make **

1. Trying to be everything to everyone
2. Chasing every idea you have
3. Focusing on revenues instead of profits
4. Selling what you want instead of what the market needs
5. Working within your comfort zone
6. Trying to do it all by yourself
7. Focusing on client acquisition instead of client retention
8. Having unrealistic expectations
9. Running your business by the seat of your pants
10. Managing your business one day at a time


Best wishes for continued success!

Kimberly Stevens
Business Coach
Ask The Biz Coach, LLC
http://www.askthebizcoach.com
http://www.theprofitablebusinessowner.com

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    "...skate to where the puck is going to be, not where it has been."
    --Wayne Gretzky


    "Imagination is the true magic carpet."
    --Norman Vincent Peale

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    A professor stood before his class of twenty senior organic biology students, about to hand out the final exam.

    "I want to say that it's been a pleasure teaching you this semester. I know you've all worked extremely hard and many of you are off to medical school after summer. So that no one gets their GPA messed up because they might have been celebrating a bit too much this week, anyone who would like to opt out of the final exam today will receive a 'B' for the course."

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    Your opinions and comments about this ezine are
    always welcome. Did you learn something new in this
    issue? Is there a topic you would like to see
    covered? Do you see any improvements to be made?
    Sections dropped, others added? We want to know!!


    Send them here:
    editor@canadianbusinessmarketingezine.net

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    Thank you for reading this issue of the
    Canadian$Business Marketing eZine.

    If you found it useful, why not send it to
    three of your closest friends? Don't have friends?
    How about your clients or business associates?
    Recommend it by clicking here:
    http://www.recommend-it.com/l.z.e?s=877012

    If you have any questions or comments, please feel free
    to contact me.
    Until next time, have a successful week!

    Warmest regards,

    Marisa Ramondo - Editor & Publisher
    editor@canadianbusinessmarketingezine.net

    http://www.canadianbusinessmarketingezine.net

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