The purpose of the Canadian$Business Marketing eZine
is to provide entrepreneurs with the necessary
marketing tools, tips and information to be
successful in their business endeavours.

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Ever feel frustrated because your ad wasn't as effective as you had wished. Dr Nunley provides us with some tips on what to avoid when creating your ad. I also have included for you to download, his ebook of his collection of useful articles to further help you in your marketing efforts. 

Would you like to win a free TOP SPONSOR AD?
If you are one of the first three people to contact me, you will be able to submit your ad and have it featured in one of the next three issues.
Send me an email with the subject, Free Ad:
admin@canadianbusinessmarketingezine.net

Lastly, be sure to support your fellow subscribers by
reviewing the offers and opportunities in this week's issue. They may be offering the services that you need to succeed in your own business.

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Canadian Internet Retailing Report
Electronic Commerce for Canadian Retailers
Internet Advertising Bureau of Canada
Canadian Institute of Marketing
GDSourcing - Research & Retrieval

Canadian Traffic Generators:

The Link Express-Canadian Startpage Exchange
Finally an exchange program dedicated to Canadian websites.

Canadian Directories and Search Engines:

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Why Your Ad Didn't Work--5 Common Problems and Their
Quick Fixes

By Kevin Nunley


Ever run an ad in an ezine or newspaper and get no response?
When this happens, most people are baffled. They blame the
publication, ezine, or website for the lack of response. But the problem is usually the ad itself.

No one wants to hear that their lack of response is due to the ad they painstakingly crafted. But with a few simple fixes, that ad can pull sales the way it was supposed to.

Here are a few common ad problems and how to tweak them for
maximum selling potential:

1. Your Ad Isn't Bold Enough.
People see literally thousands of ads every day, and half the time they don't even know they're seeing them. We are so used to being approached from all angles--television, newspaper, Internet, magazines--that we learn to tune everything out. But once in a while, something gets through the barrier, and that something is usually an ad that shouts to get attention. If it isn't bold, bright, and active enough to reach out and grab our attention, we simply don't see it.

Fix: The key is to make your ad bold without being annoying. For instance, if you want to burn your company name into people's minds, make your logo big and keep the rest a little more subtle.
Your unique selling points, or whatever is most important for
people to know, are what you should push the hardest, make the
boldest.

2. You Sound Like Everyone Else.
You may offer a product or service that many people want, but your ad doesn't communicate this because it sounds like all the others. If you can't let consumers know that you offer something that stands apart from the rest, they don't care.

Fix: Look for a benefit only you provide, or a problem only you
can solve. If your product or service offers nothing entirely
unique, highlight something your competitors fail to mention.

3. You Didn't Give Your Ad Enough Time.
Remember the rule of seven: Seven out of ten of people won't respond to your ad the first time they see it, so you can't give up before you give your ad a good run. When you advertise the same ad over and over again, you give the bulk of your audience time to really absorb the message.

Fix: Have a professional write your ad to ensure that it is
written for maximum selling power, then run the ad over and over again in different mediums: newspapers, ezines, sig files in email, etc. Your audience will see you, remember you, think about you, then buy from you.

4. Your Ad Worked But Your Site Blew the Sale.
Who knows, maybe your ad worked like a charm. Maybe people flocked to your site to buy. And maybe when they got to the site, they decided not to buy because they couldn't find the order button, or because your information was sketchy.

Fix: If your site isn't clear, people won't trust to buy from
you. Make sure your site design is simple to navigate and your
information is written in a concise manner. To instil confidence in you, put up a photo of yourself on the contact page, along with a phone number. The fact that you can be reached by phone goes a long way to making people trust you. Include testimonials from past customers. Make sure you have the full name of those from whom you include testimonials.

5. You Didn't Stick to Your Marketing Plan.
All successful marketers have a plan; they don't just wander haphazardly through the world of advertising. Your plan may not work right away, but that is another thing you have to plan for.

Fix: Don't give up. Just when you're ready to throw in the towel, that's when things are likely to turn around. Remember, these things take time. If you follow the guidelines above, response to your ads is inevitable.

When your ad doesn't bring you the results you hoped for, look
for one of the problems above. Don't give up--just fix the
problem and try again. That's the professional way to advertise
your business. Stay with it and you will see professional
results.

------------------------------------------------
Kevin Nunley spent 21 years running radio and TV stations before becoming one of the first to start an Internet business. Use his experience to get ahead fast. See his 10,000 free marketing tips at http://DrNunley.com Check out his popular writing and promotion packages. Reach Kevin at mailto:kevin@drnunley.com

FREE DOWNLOAD:
Dr. Nunley, shares his wisdom with a rare generosity in this vast collection of articles he wrote. Click here to download his e-book.

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Now this really is cool!

It's software that lets you fill-in-the-blanks, click a button
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You get a sales letter nicely formatted on a web page when you're finished. Just polish it up some, link it to your order form and you're off and running.

You can check it out at:
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A man phones home from the office and tells his wife, "Something has just come up. I have the chance to go fishing for a week. It's the opportunity of a lifetime. We leave right away, so can you pack my clothes, my fishing equipment, and especially my blue silk pajamas? I'll be home in an hour to pick them up."

He hurries home, grabs everything and rushes off.

A week later he returns. His wife asks, "Did you have a good trip?"

"Oh yes, great! But you forgot to pack my blue silk pajamas."

"Oh no I didn't. I put them in your tackle box.

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If you found it useful, why not send it to
three of your closest friends? Don't have friends?
How about your clients or business associates?
Recommend it by clicking here:
http://www.recommend-it.com/l.z.e?s=877012

If you have any questions or comments, please feel free
to contact me.
Until next time, have a successful week!

Warmest regards,

Marisa Ramondo - Editor & Publisher
editor@canadianbusinessmarketingezine.net
http://www.canadianbusinessmarketingezine.net